Contact
- đź“ž +43 660 456 1583
- ✉️ lourenalacanlale@gmail.com
- đź“Ť Graz, Austria
About Me
Marketing & Brand Communications professional with over a decade of experience building strong brand presence through integrated campaigns, partnerships, and on-ground activations. Skilled in aligning creative, media, and performance to support growth and customer engagement.
Work Experience
Senior Product Specialist & Assistant Team Manager
Philippine Long Distance Telephone Incorporated
June 2022 – Aug 2025
- Led the “Life Glow Up” digital campaign, nominated for the Marketing Excellence Awards 2024.
- Increased subscriber penetration by 50% through targeted upgrade and retention strategies.
- Led integrated marketing campaigns across fixed and wireless internet segments.
Senior Brand Communications Supervisor
Smart Communications Incorporated
Mar 2021 – Mar 2022
- Drove 85% prepaid customer migration from 4G to 5G.
- Led GTM campaigns across ATL and BTL initiatives.
- Developed consistent brand communication strategies across channels.
Marketing Manager
Oakley Philippines
June 2015 – Mar 2021
- Led 360° marketing campaigns across print, digital, and e-commerce.
- Managed influencer and endorser partnerships.
- Coordinated with international and regional teams for brand alignment.
Marketing Manager
First United Broadcasting Corporation
Feb 2015 – June 2015
- Expanded distributor coverage nationwide.
- Planned and executed trade shows in key provincial markets.
- Developed digital content and PR materials.
Customer Service Officer
Power Mac Center/Apple Philippines
Aug 2014 – Feb 2015
- Handled after-sales concerns and product troubleshooting.
- Ensured clear communication of repair processes and resolutions.
Education
Master’s in Content Strategy
FH Joanneum | 2025 – Present
Master’s in Marketing Communications
De La Salle University Manila | 2018 – 2022
Bachelor of Arts in Mass Communication
St. Paul University Manila | 2010 – 2014
Skills
- Branding & Communications
- Copywriting
- Content Management
- Digital Media
- Events Management
- Analytics & Data
Language
- English
- Filipino / Tagalog
- German