Online Publication Models
Digital Publication Platforms
Content Strategy 2021
Range of publication options
- CMS-based publication
- Publication on 3rd-parties, for example social media, blogging platforms, …
All have benefits & weaknesses!
Sending to the server
- by uploading source (HTML/CSS) files.
- using SFTP.
CMS = Content Management System
Static CMS vs. dynamic CMS
- Creates static HTML pages from templates that can be uploaded to a(nother) server.
- Usually direct editing of plain-text CMS content files.
- Examples: Jekyll, Eleventy (11ty)
- Assembles the pages on demand from templates/fragments and content.
- Provides a user interface to edit content on the website.
- Examples: Wordpress, Kirby, Typo3, Contao, …
- Good performance
- Regular consistent deployments
- Choice of editing tools
- Easy to add functionality (=PERF)
- Content easy to edit
- Directly visible changes
- Consistent user interface
- Easy to add functionality (⬇️ PERF)
Owning your own domain & webspace
Usually your own domain means that you decide what happens: Avoid user tracking, use all plugins that you like, you have one address for people to go to.
This is fifteen years and decades of man-hours of work that you’re destroying, blowing away because it looks better on the bottom line.— Jason Scott
We are losing a piece of internet history. We are losing the destinations of millions of inbound links. But most importantly we are losing people’s dreams and memories.
Geocities dies today. This is a bad day for the internet. This is a bad day for our collective culture.
— Jeremy Keith
GeoCities is an awful, ugly, decrepit mess. And this is why it will be sorely missed. It’s not only a fine example of the amateur web vernacular but much of it is an increasingly rare example of a period web vernacular. GeoCities sites show what normal, non-designer, people will create if given the tools available around the turn of the millennium.— Phil Gyford
This still happens:
- Posterous † April 2013
- App.net † March 2016
- Vine † January 2017
- Path † October 2018
- Google+ † April 2019
- Periscope † March 2021
- Yahoo! Answers † May 2021
Not everyone comes to your website
You have to go where your customers are!
There are two models:
- POSSE: Publish (on your) Own Site, Syndicate Elsewhere
- PESOS: Publish Elsewhere, Syndicate (to your) Own Site
- Defines what the address of the article or web resource is, even if it is hosted elsewhere.
- Helps with SEO deduplication.
- If properly implemented (for example on Medium), it means that even if the service goes away, search engines still have links to your domain.
Also think about accessibility with 3rd-parties!
3rd-party tools often have bad support for accessibility features, although that’s getting better. For example, Twitter allows captions and alternative text.